Steve Genger helps people find the right household appliance(s) for their home, whether they know what they want or not.  As the President of Appliance Outlet in Roanoke, VA, he helps serve clients from a mother looking for a used dryer for her son to a large facility manager needing a new appliance suite for a resident.  Appliance Outlet won the Chamber of Commerce’s “Small Business of the Year” award in 2001. 

Steve worked in South Florida during the 1990’s as an advertising media buyer for the largest independent advertising agency in Florida, after his first full-time job at a HMO in Miami where he learned how to buy media.

He interned at his Sunday School teacher’s International sports marketing firm SMC International at his hometown of Brookfield, WI where he assisted with the Fresca International Cycling Classic after completing a marketing degree at UW-Wisconsin Whitewater.

Helping his sons play baseball and soccer, watching Marvel movies or the BBB (Badgers, Brewers, or Bucks) or going to the Roanoke Athletic Club with his wife Caroline occupy the majority of his non-appliance hours.